Which store was quietly underperforming while everything else looked fine? The answer was not hidden in a complicated calculation. It was in the way the story was presented.
In this video I demo a Tableau sales dashboard built for a mockup of a retail database, Zhang’s Tea, simulated for this demo. One dashboard view driven by dynamic measures and action parameters that swap charts on click, reveal store level breakdowns on map hover, and surface weekly sales patterns without adding a single extra page.
📊 KEY RESULTS Sales dashboard with dynamic measures and action parameters that switch chart types on KPI click. Tooltip page design showing sales, quantity and customer count breakdown on symbol map hover.
🛠️ TECH STACK Tableau Desktop · LOD Expressions · Parameter Actions · Federated Excel Source · Symbol Maps
🔍 WHAT MAKES THIS DIFFERENT Most Tableau demos show one static page with numerous KPIs and charts. This build shows how a real multi-stakeholder report works with dynamic measures, action parameters and hover breakdown. Navigation and context replace page count. The insight surfaces with as little effort as possible from the person reading it.
Demo Data Notice: Dataset is based on a synthetic mockup of a Singapore retail tea business for portfolio demonstration purposes only.